Partnered with Local influencers to discover the effortless test drive experience with the Lincoln Experience Centers on behalf of The Lincoln Motor Company. Campaign built product awareness to the DFW and Newport Beach Markets through various social media channels.

Managed and executed annual social program. Developed digital brand strategy for social, brand blog, and influencers campaigns. Created content and managed content creator and influencer programs. Managed editorial calendar and publishing for global brand social pages.

Lead global social media campaigns and partnership for #MisfitVapor launch. Partnered with over 200 Influencers in 3 months. Lead content creation for brand social media channels and brand blog. Oversaw and executed community engagement.

Monthly blog posts on the world of Misfit, Style, Health, and Fitness. Partnered with key influencers to produce content and product showcases. Managed WordPress blog site - SEO, keyword tagging, posting, editorial calendar.

Buzz generating social media video created for Toyota USA social channels. Worked with internal team to develop content and video production. Managed social media directly with Toyota Social and Brand team. Managed and trained team of 5 engagement specialists to do live social listening and engagement on April Fools launch.

Co-managed brand sponsorship with Disney and runDisney for 20 annual Marathon & Expo Events. Created social strategy. produced live onsite race coverage, managed sweepstakes, partnered with Influencers for onsite race ambassadors. Managed relationship with Disney Digital Network and runDisney for social campaigns.

Created #BeAMisfit Campaign encouraging Misfits to inspire others by going against the status quo, rising above to be your best self. Over 2,000 posts tagged through influencers and organic ugc posts.

Gained 600,000 followers through organic content from influencer and content creator partnerships. Managed Pizza Hut’s Instagram strategy, copywriting, and publishing. Hand-picked artists from across the nation and collaborated with them to create life-style shots and stories that showed Pizza Hut products in a lifestyle environment.

Championed partnerships with lead influencers with Fullscreen Media and Rooster Teeth Productions. Influencer iJustine created her own flavor of now pizza and shared the experience with all of her 3 million followers. Was one of the #1 pizza orders of Pizza Hut relaunch.

Pizza Hut’s Pizza Beer - April Fools feature video. 2 Million Video Views. At the time was Pizza Hut’s most viewed digital video. Picked up and featured by Mashable, Buzzfeed, AdWeek, Medium, ABC News.

Working with an in-house team at Fossil of videographers, graphic artists, and photographers, I was able to provide clear direction for Misfit social media and blog content. Creating unique pieces that captured the style and simplicity of the connected devices. Shot sheets were laid out and I oversaw the process of the content from start to finish.

Partnered with Albion Fit, a women’s fitness and athleisure apparel company for their Soulstice Retreat in Utah. Was an onsite Misfit ambassador during campaign and created some amazing relationships with attendees and Albion Team.

Our Misfit community was amazing and captured very compelling content while using their connected devices. I created a partner program that brought the community together and they crafted some really unique pieces of User Generated Content while out exploring.